TO DIE FOR DIY
LOGO DESIGN + BRAND IDENTITY + ILLUSTRATION
To Die For DIY offers an unique blend of do-it-yourself (DIY) craft projects aimed at connecting creatives in the local community. Their diverse options for projects inspire creators of all skill sets and talents. They also offer workshops in various locations in the local region to foster community through crafting.
The duo that started this company wanted to infuse their personal styles using a mix of glam and punk incorporated into their design, which made for a fun and unique design challenge. Another interesting element of this project was to bring some glitz into a market sector that is usually associated with simple and homey.
Understanding the DIY marketplace and the founders’ creative outlets and backgrounds was an integral part of the process. To design branding that authentically represented their vision, we created an original style – edgy glam punk by using mostly hand drawn text and illustrations. We incorporated elements that allude to some of the materials used for their projects in a playful and glamorous style to match their brand.