Co-op is short for co-operative, which in this case, is a grocery store owned by its members. Each member has voice and can vote in electing board officers. The co-op board makes most big decisions, along with input from delegates in various sub committees. To honor the ethos of the co-op meant to be adaptive to their commitment to give equitable voice to the deciding members, however, traditionally, our policy is to require clients to elect only two or three deciding members to make the executive decisions. This is to ensure a unified consensus toward a focus. Hype was inclusive to the values of the co-op and met with primary and secondary committees and almost acted as the liaison between the two groups who at times had very differing ideas around the scope and direction of the project.