Takiza literally means ‘taco feast’ in Spanish. Where there’s a fiesta, there’s a feast. Imagining a taco party is a wonderful (and muy rico) place to start brainstorming. To embrace a festive vibe, a colorful personified cactus holding tacos was created as their logo. We also created a custom display font for their Takiza wordmark and a color palette that includes element of Mexican culture. These themes were carried out in their brand collateral, signage and menus, and as they make plans to grow, we look forward to more taco feasts!