HYPE VISUAL: CREATIVE BRANDING EXPERTS
OUR ORIGIN STORY
Hype Visual creates beautiful brands & meaningful messaging for forward-thinking founders and mission-driven businesses and organizations. Our work helps good people grow, thrive, flourish and overcome creative challenges. We are creators at our core and visionaries in our hearts. We are a creative agency working at the intersection of creativity + community + culture. Our primary services include brand strategy, brand identity, logo design, branding design, illustration, storytelling, experiential design and creative consulting, but we actually do a lot more.
Our Team has a passion for creating bold brands that rise above the noise toward a bigger vision. We are collaborative in our work so we can make strong connections with the people we serve and the people you serve. It’s our job to understand you, so we can show the world the best of you and help your people better understand the depths of you.
We’ve created work across the marketing spectrum and won some trivial awards along the way. We’ve cut our teeth and cracked some bones to build strong businesses with people that give a damn. From the businesses we started, to the ones we’ve consulted, Hype has two decades of creative, consulting, growth & entrepreneurship experience. Drew sold Offbeat Press in 2021 and separated the Hype creative office with designer, illustrator & visual lead – Dez Forgét. Drew and Dez build a strong team, originally as the creative office at Offbeat Press and now as Hype Visual. Together we leverage strategy to create brands that are authentic, recognizable, meaningful and shareable. Let’s create with vision, for a better tomorrow.
THE PEOPLE WHO BRING BRANDS TO LIFE
Meet the HYPE Visual Team
Drew Mueske
CREATIVE DIRECTOR & STRATEGY
Drew is a food snob, an instigator and a creative problem solver that thrives with regularly-scheduled time in nature. With luck, you might find him paddling the Kickapoo river, hiking a boreal forest or camping in the Driftless region. He makes regular trips near and far to explore new places, people and cultures. It’s not uncommon to see him at your favorite local restaurant or brewery enjoying the experience with friends. Drew makes time to cook and yarden (yard garden)–always with the end goal of crafting a delicious meal.
At Hype Visual, Drew createS strong emotional connections through meaningful messaging & beautiful branding.
From Founder, Strategist, Creative Director and CMO to Creative Consultant, Drew is not short on creative ideas for brands of all sizes. Drew is a serial entrepreneur having started several purpose-driven businesses & organizations. He cut his teeth through his previous business ventures Offbeat Press, Tee Forward, his clothing brand Progress Label and thousands of independent client projects.
His first business venture began at 22 with the creation of Progress Label, a streetwear clothing brand. During the same time, Drew sharpened his skills as an Art Director at a food-focused ad agency. In his early 20s, he managed creative campaigns for Lipton Tea, Blue Bunny, Culver’s & Tom’s Drive In amongst other projects.
As Drew grew his clothing label, he came to learn the screen printing industry.
A combination of events led him to open the first eco-friendly screen print shop in the Midwest. Offbeat Press began as an experimental manual print shop at the height of the 2008 economic recession. By 2011 Drew had bought out his partners & expanded the business from its meager beginnings.
By 2016, Drew led a significant expansion through community partnership. The new expansion coincided with a fresh brand and marketing campaign to fuel the investment. Drew leveraged Offbeat’s differentiation strategy, positioning, values & purpose with a complete brand strategy and brand identity overhaul to position Offbeat for substantial growth. Led by the new marketing efforts, Offbeat grew with an organic trajectory of nearly 25% per year until Drew sold. This business growth reignited Drew’s roots in brand strategy and helping founders and marketing leaders create stronger connections and stronger brands, kick-starting the focus on the creative office and the formation of Hype Visual.
Desirée Forgét
VISUAL LEAD
Dez designs and illustrates for Hype from her at-home studio in Milwaukee, with her fur-babies by her side. She has worked with Drew offering creative services for eight years, with a Bachelor of Fine Arts degree in Graphic Design (UW Oshkosh). Having skills in both the digital & studio world allows for a wide range of creativity & style.
DEZ believes that everything is art – That there is endless inspiration in all forms without even having to search for it.
Her personal artwork, interior design style, music taste & fashion sense all reflect her passions & the art forms of all periods of history that she is drawn to. Maximalist intricacy, industrial modernism, abstract minimalism, global, raw & earthy, highbrow, lowbrow, masculine, feminine…
SOME MAY FIND these DIFFERENCES IN STYLE to clash, but she FINDS INSPIRATION AND harmony through physical art forms & liquid personal expression.
Hand lettering, custom typography, brand identity & illustration are her favorite areas of design.
In warmer Wisconsin weather, Dez likes to limit screen time spent on screens to enjoy nature through hiking, camping, & walking her dog around local parks & Southside Milwaukee neighborhoods. Her other hobbies include exploring new cities & experiencing how the locals live. Dez is a vintage collector & hobby reseller. She spends time at antique & vintage shops, outdoor markets, music venues, bakeries, coffee shops, & finding great food along the way.
In the colder months Dez enjoys recharging as much as possible in her home sanctuary through embracing a slow-living lifestyle by learning home skills & hands-on crafts such as baking, furniture restoration, interior renovations, gardening & more. She loves a good documentary, horror films, Portlandia, music videos & KEXP live music sessions.
All content on this website, including text, graphics, logos, photographs, audio and video clips and data compilations is the property of Hype Visual or its partners and protected by US and international copyright laws. The compilation of all content on this site is the exclusive property of Hype Visual and protected by US and international copyright laws.