OUR ORIGIN STORY
CREATE WITH VISION
We are creators at our core and visionaries in our hearts. We are collaborative in our work so we can make better connections with the people we serve and the people you serve. It’s our job to understand you, so we can show the world the best of you, while you grow the rest of you. Let’s have fun and make strong connections to create positive change in many directions.
We’ve created work across the marketing spectrum and won some trivial awards along the way. We’ve cut our teeth and cracked some bones to build strong businesses with people that give a damn. From the businesses we started, to the ones we’ve consulted, Hype has two decades of creative, consulting & entrepreneurship experience. Drew and Dez have 7 years of working together, originally as the creative office at Offbeat Press and now as Hype Visual. In late 2021, Drew sold the print shop and separated the Hype creative office with designer, illustrator & visual lead – Desirée Forgét. Together we leverage brand strategy to create meaningful messages, craft memorable brands and build stronger connections.
Our Team has a passion for creating and growing memorable and beautiful brands for forward-thinking businesses and organizations. We work collaboratively toward a strategic vision by hyping your authentic self. Together, we can curate experiences to make a positive impact on your people and culture. We’ll magnify your story with meaningful messages and images that are on point and on brand. If we do it right, we can brighten the senses of those around you. We’ll need to believe in each other to do good things together. Let’s create with vision, for a better tomorrow.
THE VISIONARIES
Meet the Creative Team
Drew Mueske
CREATIVE STRATEGY
Drew is a food snob, an instigator & a creative problem solver. He enjoys paddlesports, dog hikes, people watching & various creative endeavors.
At Hype Visual, Drew leads marketing-fueled decisions that keep clients authentic, beautiful & aligned with their VISION.
Drew has started multiple businesses in his 20 years of professional experience, working various roles including: operations, management, branding, copywriting, illustration, photography, web design, SEO, digital marketing & production for his former print shop Offbeat Press, his clothing brand Progress Label & thousands of independent clients. From founder, creative director to owner, Drew has taken leadership rolls in helping design, direct & print marketing materials for over 20,000 projects.
His first business venture began at age 22 with the creation of Progress Label clothing brand. During the same time, Drew sharpened his skills as an Art Director at a respected advertising agency, focused in the food industry. He managed creative campaigns for Blue Bunny, Culver’s & Tom’s Drive In along with hundreds of projects for small clients.
As Drew grew his clothing label, he came to learn the screen printing industry.
A combination of events led him to open his own screen printing shop. Offbeat started as a micro, manual print shop at the height of the 2008 economic recession. It was the first eco-friendly, water-based print shop in the Midwest. By 2011 Drew had bought out both of his partners & expanded the business from its meager beginnings.
In 2016 Offbeat launched their updated brand identity, coupled with another larger expansion. Drew leveraged Offbeat’s competitive niche & positioned the business for substantial growth. Led by their new marketing investment, Offbeat grew by +25% year over year from 2017-2021. After 13 years at Offbeat Press, Drew made a successful exit – selling the growing print shop to a small investment company. With the sale of Offbeat Press, Drew separated the creative office to focus on his strengths & passions.
Desirée Forgét
VISUAL LEAD
Dez designs remotely for Hype from her at-home studio in Milwaukee, with her fur-babies by her side. She has worked with Drew offering design services for over six years, with a Bachelor of Fine Arts degree in Graphic Design (UW Oshkosh). Having skills in both the digital & studio world allows for a wide range of creativity & style.
She believes that everything is art – That there is endless inspiration in all forms without even having to search for it.
Her personal artwork, interior design style, music taste & fashion sense all reflect her passions & the art forms of all periods of history that she is drawn to. Maximalist intricacy, industrial modernism, abstract minimalism, global, raw & earthy, highbrow, lowbrow, masculine, feminine…
Many would consider these extremities to clash, but she strategically finds ways to have them blend in harmony through physical art forms & liquid personal expression.
Hand lettering, custom typography, brand identity & illustration are her favorite areas of design.
In the short span of warmer months in Wisconsin, Dez likes to limit time spent on screens & instead spends as much time as possible in nature through hiking, camping, & walking her dog around local parks & charming neighborhoods. Her other hobbies include exploring new cities & experiencing how the locals live. She spends a lot of time visiting antique & vintage shops, music venues, bakeries, coffee shops, & global eats (huge foodie here).
In the colder months she enjoys recharging as much as possible in her home sanctuary through embracing a slow-living lifestyle by learning home skills & hands-on crafts such as gardening, baking, furniture restoration, interior renovations & many more. When it’s a really lazy evening, she loves watching documentaries, horror films, Portlandia, music videos & KEXP live music sessions.
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