Authentic Logo Design
Forge your brand’s digital impact
Benefits of Our Logo Design
Expertise, Creativity, & Impactful Brand Identity
Craft a cohesive, authentic identity that captures your brand’s essence, values, and holistic aura.
Design adaptable, responsive logos that effectively communicate your message across all relevant platforms.
Elevate your impact with compelling visuals that align with your goals and target audience.
Logo Design Portfolio
Discover our team’s diverse portfolio of custom logos
Logo Design Testimonials
Read what our clients say
FOX VALLEY OUTDOOR ADVENTURES
Our logos radiate your brand’s essence to your ideal customer
CUSTOM Brand identity
Achieve brand consistency and recognition through versatile, multi-platform logo solutions.
Responsive Logo Design
Transform your brand with an innovative identity that reflects your core values.
Our Logo Design Process
Ignite inspiration, sketch ideas, perfect vision, craft monochrome, colorize, & collectively synergize.
Unearth your brand’s core values, setting the stage for a compelling, unique logo.
Clarify your brand’s objectives, guiding the creative process toward impactful logo design.
Foster innovative ideas, experimenting, and iterating to bring your vision to life.
Finalize a captivating, authentic logo that embodies your brand’s essence and leaves a lasting impression.
Frequently Asked Questions
Got Questions? We’ve got answers. Check out our FAQ section for the most common inquires about our logo design services.
At a high level, a good logo should be authentic, recognizable, memorable & shareable. It should accurately represent your brand position, connect with the target audience at an emotional level and resonate with potential customers.
A good logo also needs a strong, but simple composition so it can work well at a small scale. Logos should also work in a single color as it might be copied or need to be printed that way for specific mediums. The way the logo is created is also important. Logos should always be made in vector format so they can be easily applied in any professional program and infinitely scaled to look great at every size.
Logos are used in so many different ways that it’s almost impossible to create a single version of a brand logo that is perfect for every brand application and marketing medium. Logo variations are key for diverse branding needs. We create responsive logos, ensuring a versatile and adaptable brand identity. Smart brands have a brand identity system that includes a primary logo and one to three secondary, responsive logo variations that might be simplified or take on different proportions to work better in horizontal, circle or vertical formats. For example a normal website header might be a 1:10 horizontal ratio. If you put a circle or square logo in that space, you’re only using a maximum of 10% of the template space which typically makes the logo difficult to read. In some cases, brands might have a professional logo for corporate or wholesale purposes and a more approachable logo for the general public or retail. Brands that have sell merchandise will often have secondary logos
Logo designs should always be made in vector format because vector graphics can be scaled to any size without becoming pixelated, grainy or blurry. In graphic design, there are 2 primary types of graphics, raster and vector.
Raster graphics are built from pixels – tiny color squares that are combined in mass to create highly detailed images such as photographs. Raster graphics can provide great detail when the pixel count is high and the image is small, but when raster graphics are scaled they lose detail and eventually become pixelated. All photography is raster-based, pixel graphics which is also why professional photographers are buying the newest and greatest cameras that can capture the most pixels. Common pixel file types include gif, jpeg and png.
In contrast, vector graphics are mathematical equations that use fixed points, lines, curves and polygons to produce an image. Vector graphics can be made up of an infinite number of points and can be manipulated in any way to provide users with unmatched control and detail. Typography and fonts are always created as vector graphics so they look great with the same smooth curves at absolutely any size. Vector graphics are most commonly used in graphic design (Adobe Illustrator), engineering, architecture, surveying, 3D rendering and typography. Pdf and eps files can be pixel based, but the most common native vector file types are ai and svg.
Choosing the right colors for a logo is part science, part design and part sociology. Different colors help evoke different emotions and social connections. Not everyone has the same connections to all colors, but the science is out there. However color alone is only one part of the equation. For example red is both a common color of love and romance as well as crime and horror. Logo designs and the larger brand identity system should utilize a series of colors that work together with the brand style, brand position and brand strategy. We understand color theory and we consider color contrast, hue, saturation, shade and tone. We also understand the nuances of digital, and various print color representations. We work with colors that can be applied in Pantone, CMYK and Hex color modes so your brand is cohesive across all marketing mediums.
Discover. Define. Develop. Design.
We take a systemic and collaborative approach to our logo design + brand identity processes. We dig deep to discover the business history, culture and how it relates to your story and your vision. We learn your business goals, the competitive marketplace and differentiators. With this knowledge, we develop your brand position and define the characteristics of your brand including: voice, values and style. During the development process, we explore a visual mood board for your approval. The discovery, definition and development leads us into the visual brand identity and logo design process. We ideate through sketches and our creative concepts are clarified to present you with an authentic brand identity. A successful identity concept must work well in black and white before moving to full color. With additional client collaboration, we refine and finalize the brand identity along with possible variations. With the identity completed, we have built a strong foundation for your brand to grow from. The digital brand assets are then created, organized and solidified in your brand identity guidelines and saved out for your use, ready to apply to your brand collateral and marketing efforts. Your marketing strategy is crafted in the development and design stages alongside the brand identity so your brand identity and marketing strategy are ready to be applied together.
Responsive logos adapt to various contexts, ensuring brand scalability and versatility for marketing, websites, and social media.
Select a designer with a strong portfolio, years of proven experience, clear procedures and communication processes, and a solid understanding of your brand vision.