Perhaps obvious, we began with a sun. We have the sun behind the peak of a rooftop, showing a side of the roof, which is where most solar panels are installed. A simple, abstract letter A for Appleton was designed and incorporated into the roof. Through five simple lines and a circle, a modern logo was born. We put a gradient of gold and orange into the sun to help stylize and differentiate it from a circle. To reinforce the idea of a relatively new and growing segment of alternative energy, a modified sans serif font with rounded edges was chosen to convey modernity and the colorful sun provides rays of hope of this increasing trend toward a more sustainable future of energy.