Tee Forward was created by serial entrepreneur Drew Mueske, owner of Hype Visual and founder of Offbeat Press. He started the social enterprise after working with 150+ nonprofit clients and witnessing their consistent struggles and desire for sustainable fundraising. Tee Forward created a disruptive business model design by flipping the process – allowing for nonprofits to create campaigns and pre-sell merch with zero upfront investment. The business model used a crowd-fundraising approach to support nonprofit merch campaigns that would increase fundraising, marketing and community support. By utilizing a pre-sale model, the nonprofit organization could offer multiple shirt styles and colors so individuals could choose their preferred size, color and style, increasing their choices, comfort and overall quality.