Project Description
KOTN COLLECTIVE
LOGO DESIGN + BRANDING + MERCH DESIGN
CREATIVE BRIEF
Kotn Collective is a marijuana-themed graphic t-shirt and apparel brand. The brand plays off of various sports and pop culture imagery, including sports parodies to connect with local populations. It also has original concepts and graphics of different strains, which is new(er) to our geographical area and relatively unique in the larger global marketplace.
CHALLENGE
Kotn Collective entered a new market and is trying to fill a gap as a weed-themed custom apparel brand and filling an unique niche that is largely untapped. With the growth of legalization and rise of hemp across the country, the market and interest for both products is growing, which will benefit Kotn Collective.
SOLUTION
An authentic typography logo treatment was created that is versatile and easily applied to the website and digital media, but also translates well to the brand tags that are printed on the inside of shirts and also on merchandise. There were both complex and simplified designs that worked on multiple applications and we are excited to see this brand grow with the growing marijuana industry.
