The iconic dog image is based on their beloved pit bull, Irie. To tighten their branding strategy and marketing, Hype refined and solidified their images and color schemes. To match the rustic setting of their tap room, neutral earth tones was the inspiration for their brand hues as well. The logo typography was intentionally soft but imperfect on the edges and texture was added to the lettering to reinforce the brewery’s rustic location. With the foresight of understanding this brewery’s capacity to grow, Hype helped create cohesive looks for their packaging, merchandise and future beer creations. Within 2.5 years of our rebrand, Bare Bones Brewery expanded to open a second location where they continue to carry out canine-inspired beers.