CUSTOM EVENT BRANDING
Create meaningful brand engagement with original event branding
Benefits of Event Branding
Make your event shine with branding that lasts the life of your event
Strengthen brand Awareness
First, create beautiful materials that shares your values and resonates with your target audience
Increase event ENGAGEMENT
Next, engage your audience with authentic brand touchpoints designed to elevate attendee experience
Enhance the Experience
Make your brand stand out before, during and after the event through new memories and shareable moments
Event Branding Testimonials
Understand: collaboration is at the core of our creative work
"We couldn't have done it without you! We are
so lucky to have you as a friend of the Shelter."
Molly Y
Day by Day
Event Branding Process
Here’s a glimpse of how we create beautiful visual experiences
Discover
We listen, learn and research to understand your event’s unique value
Define
Then, we connect your unique event with the target audience we want to engage
Design
Consequently, we design impactful marketing collateral to drive awareness and attendance
Event Branding Assets
Hype Visual will create authentic and comprehensive experience-specific imagery.
CREATIVE STRATEGY
First, stand out, be authentic and differentiate with an original name, personality, and style
EXPERIENTIAL MATERIALS
We’ll create a beautiful identity with unique graphic feelings that will help your experience stand apart
BRANDING GUIDE
Nex, we package your responsive identity system into a event brand guide for a cohesive and actionable look and feel
EVENT MARKETING
Finally, we share business critical assets or create your custom marketing and memorable vibe
Frequently Asked Questions
Got Event Branding Questions? Well, we’ve have Event Branding answers. Check out our FAQ section for the most common inquiries about our services.
Event Branding Essentials
Event branding involves creating an identity that is Authentic, Recognizable, Meaningful and Shareable. Also, it begins with the strategy, personality, naming, messaging, logo and visual identity.
First, the importance of strong event branding lies in creating memorable marketing and memorable experiences for all parties involved. Additionally, this often includes the business or organization behind the experience, attendees and often other partners or sponsors. Also, it will promote consistent brand representation and increase audience engagement through enhanced awareness, interest, anticipation, word of mouth engagement and loyalty over time.
Creating memorable events involves many elements from good branding, marketing, planning, partners, organization and communication for the right target audience. We begin by creating event strategies and memorable event brands that can lead marketing and organizational decisions before, during and after the event experience.
Effective event branding combined with strong marketing will increase community awareness, improve targeted guest engagement, boost attendance, by creating excitement, anticipation, strengthening communication, fostering audience connection, and driving meaningful engagement.
To create successful event branding it’s important to begin with a strategy that aligns the event organizers with the target audience and includes the right partnerships. It’s important to apply cohesive event branding elements across all communication channels and marketing mediums to elevate attendee experience while staying authentic to the event brand.
Usually, a memorable event brand requires a cohesive event branding strategy. Oftentimes, the strategy includes differentiation & positioning to know where and how your event fits in the event landscape. Ultimately, when these are pieces are put together, you can create an event brand that is authentic, recognizable, memorable, meaningful and shareable.
Additional Information
To create a uniquely branded event it’s important to create a unique event strategy that includes knowing your event competition and branding and knowing how your different so you can position your event in the event market. Align your strategy with the target audience you want to attract.
Here are 3 examples that we’ve done:
1) Host an event where all food and beverages are locally-sourced from partners, themed & named to conceptually align with the community nature of the event. Provide mini marketing opportunities for those partners.
2) Create a custom cake (or other item) made to match the cake that was humorously featured as setting a person’s beard on fire in the event marketing materials.
3) Create a custom photo area that encourages individuals to take and share their own photos. We created a living room scene where we spray-painted everything to match the event colors, created custom-branded labels for the painted props. Props included a pizza box with a slice of pizza, beer cans, TVs, remote controls, records, and artwork with the company’s brand slogan. Over 500 photos were shared on social media from that photo area.
The pandemic shifted many events to go online in 2020-2022, but brands recognize the importance of personal connection and physical experiences. Online events will continue to be more popular, but they will never replace the immersive experience of being live and in person. Coming out of the COVID pandemic, in-person event attendance has continued to increase and will continue into the immediate future as we seek greater human connection and original experiences.
Ultimately, to create a great event experience, you need to impress your event attendees at every touchpoint beginning with the branding, through ticketing and registration, communication leading up to the event, traffic into the event, the first impressions at the event, and the unique experiences throughout the event.
Experiential marketing is the act of engaging an individual in a unique marketing experience that actively or passively markets the brand. Experiential marketing can take place in person or digitally.
Awesome experiential marketing needs to align an exciting and memorable customer experience with the brand that’s being marketed. Being authentic, meaningful and shareable can help take any marketing experience from good to awesome.