AUTHENTIC BRAND IDENTITY
At Hype Visual, we Create Visionary Systems with our Authentic & Stylized Brand Identity Services
Benefits of Brand Identity
Lead with Vision to Become Authentic, Recognizable, Meaningful and Shareable
ELEVATE Brand Culture
First, strengthen culture and engage talent by leading with strong values and aligning your purpose with your uniquely cohesive brand.
Align with your Audience
Then, connect with your target audiences through meaningful messages crafted with a clear voice, personality and beautiful brand style
create with purpose
Finally, develop a meaningful persona with a deeper purpose to touch customers hearts and bring your bold vision to life
Brand Identity Testimonial
Collaboration is at the core of our craft
Dan
BARE BONES BREWERY
Brand Identity Process
Crafting Unique Identities: The Journey through Brand Strategy & Differentiation
Discover
First, listen, learn, research & understand your vision, values and customers to discover your story
DEFINE
Distill brand insights to define your brand’s purpose and position in the marketplace
DEVELOP
Next, your vision takes form with design concepts and messages, crafted to resonate with your audience
DESIGN
Ultimately, custom graphics communicate your brand story with a visual authenticity that speaks volumes
Brand Identity Assets
It takes a visionary brand strategy to craft bold & authentic stories
Logo Design
First, a logo isn’t a brand, but logos do raise your visual profile. We create custom logos for the versatility of today’s marketing world.
color & Font
Next, bring together beautiful color ways and original font pairings to give your brand style, personality and authenticity
Brand Guide
Then, your comprehensive brand guide brings together your core messaging with your visual style to give you a cohesive brand system.
BrandING
Finally, apply your brand with meaningful marketing materials to bridge connections from the web to the streets and the spaces beyond.
Frequently Asked Questions
Got Brand Identity Questions? Perhaps, we have an answer for you. Below, you’ll see our FAQ specifically designed to help elevate your brand identity knowledge.
Brand Identity Essentials
Typically, an authentic brand identity system begins with a brand strategy. Additionally, the finished work includes a system of cohesive branded communication assets that work together to connect your brand to your people.
The brand identity system starts with brand strategy to find your position in the market. Also, brand strategy deliverables include brand position, brand personality, creative direction, brand style & brand voice. Ultimately, they include responsive logo designs, a brand tagline, key messaging hierarchy, brand colors, brand fonts, brand icons, brand textures or backgrounds.
Truthfully, a brand is much more than a logo. Also, brand is the meaning people associate with a business and its offerings or the purpose your organization delivers. Finally, Brands encompass the perceptions, emotions, and sensory customers experiences in their journey with your company or organization. Meaning, it’s what people see, hear, smell, taste, feel or perceive.
Branding is the process of communicating trust and meaning associated with a business. Additionally, branding is about defining and applying a cohesive voice, look and feel to marketing efforts. Lastly, branding aims to create an elevated identity. Ultimately, that makes it easier for customers to engage, trust, support and endorse your business.
Additional Answers
First, a brand strategy is the process to create your position in the market. Plus, it helps define your creative direction, brand position and the collective brand vision to differentiate. Finally, Brand strategy is a comprehensive plan aimed at achieving long-term business objectives by connecting consumer needs, emotions, competition, and the business’s vision.
Often, brand strategy consists of 8 key components: Internal Brand Culture, Brand Audience, Competitive Analysis, Brand Position Strategy, Brand Personality, Brand Name, Brand Messaging Framework, and Visual Identity System. Additionally, these core components of distilled knowledge can be gathered from research, surveys, interviews, workshops, and collaboration. Consequently, the deliverables work together to form a cohesive brand, ensuring a consistently impactful presence in the market.
To create a brand identity, we create a brand that’s stylistically positioned for the audience(s) we want to connect with. Also, The creative direction guides us to the visual brand style, voice & personality. Additionally, craft a messaging strategy, slogan and hierarchy that focuses on impactful, memorable, and relatable messages.
Millions of brands are spending hundreds of billions of dollars to garner our attention. A strong brand identity can cut through the noise and help you connect with the right people. Lastly, a brand identity can create an authentic brand personality that is recognizable, memories that are shareable and connections that are emotional.