Tee Forward is a new project of Offbeat Press, designed for non-profit organizations to sell shirts and raise money and for mid-sized and larger non-profits to host their own online store. As an extension of Offbeat Press, the level of quality is very important. All designs are curated so that only professional, retail quality apparel will be offered. Additionally all apparel is American-made and will only be printed with eco-conscious water-based inks to adhere to a very high level of quality and sustainability.
As an extension of Offbeat Press, it was important to incorporate some identity elements from Offbeat into the Tee Forward brand, while keeping the brand independent and modern. The Tee Forward logo incorporates the bright green ink drop from the Offbeat Press identity, and wraps 2 simple element around the ink drop to construct a simple, modern icon with all the crucial elements, an arrow pointing forward, the ink drop and the collar of a t-shirt. Together this simple identity will be used by itself and combined with other elements.
As Tee Forward is part of our creative family of businesses, we have been involved in every step of the business, brand creation, strategy and design. To learn more about Tee Forward, check out TeeForward.com.