Sounds Alive, Music and Art Education Center approached us to create the business logo and supporting brand identity for the new Neenah, WI business. In our evaluation, we felt it was important to communicate and market equally to the youth that would become students and their parental decision makers. It was decided the brand needed a sense of creativity, excitement and personality that was lacking from the area’s professional music teaching businesses. We inserted the new business into the market, creating a positive change from their sterile competition. The result is a fun and memorable logo and mascot comprised of various musical instruments in a loose style representing the personal nature of education, personal growth and the arts.