Progress Label is our initial business creation within Drew’s family of businesses. Born of no-interest credit cards, Progress slowly developed as a small, alternative clothing label. In 2013 we re-designed the logo and freshened the brand image. The brand has taken a more positive approach to our apparel graphics and the new logo reflects that in a simple, positive and memorable way. The new logo solution was the result of working with about 25 of our most loyal customers, involving their input in the process and requesting their vote in the final decision making. It was important to create a simple and recognizable icon that would be the primary brand icon printed consistently on all apparel with customer involvement.