When the Healthy Living Expo kicked off a few years ago, they were in need of an easily recognizable brand identity that could be used for event marketing to audiences of all ages. The original expo focussed on health and touched on a much large umbrella of wellness. The design wanted an identity that was all inclusive and appealing to all target markets. Our solution was an image of many icons and the result was a success. We took the same approach with their second event with a different focus. The Sustainability identity was created in the same style for their second event. The solutions were effective and the event business has been built!