This was a fun project that shows some of the depth of our creative skills. Festival Season is a new clothing brand based out of Quebec and styled in the electronic music culture. Festival Season came to us looking to create a fashionable and modern clothing line that would work both as a lifestyle brand and specifically within the world of EDM. The founders of Festival Season wanted to create a more mature brand that would serve as a change of pace from the wild outfits associated with rave culture. As moderate fans of EDM that are not fond of rave wear, we were fully on board with this project.
The Festival Season project began with a significant challenge and creating the logo for the new clothing company. The 3 owners had come to us with a crude sketch of a stage that they wanted turned into a logo. After some deliberation and an initial attempt, we flipped the project upside down with a client heart to heart. We had a great conversation with the client and the client came to understand that hiring a creative to create one specific idea is only a good move if the idea is awesome. In this case the idea was less than awesome and was very limiting. So, we unlocked the shackles, opened our creative minds, explored our logo design process and came up with some great solutions. The outcome is a beautiful logo inspired by my favorite electronica musician Dosh. The logo references EDM culture, but transcends the EDM niche. The logo icon looks great by itself and looks great on t-shirts, hats and can be used in a variety of design and marketing ways.
After proving our creative skills on the logo design project, the client gave us free reign on their initial round of apparel designs. Drew created a loose theme to the initial shirt designs, and all of our initial designs involved outdoor elements and many of them specifically referenced seasons. Additionally as a new brand, we felt it was important to prominently incorporate the logo into each design. In our initial apparel comps we showed the client three specific design styles that we thought would translate well to their brand’s style, expecting the client to choose one. Festival Season liked all three styles and thus we created the initial line of apparel in 3 different styles, giving their initial customers more stylistic choices and giving us a great opportunity to better understand what their customer base wants. All shirts were printed by our fine creative family, Offbeat Press.
As of this post the Festival Season website is under construction, but they will have shirts for sale soon at: http://www.festivalseasonclothing.com/