In working with the Exclusive Company we have helped create a nice variety of marketing materials, strategies, and campaigns. Black Friday represents a big day of sales for the Exclusive Company, but also a whole lot of competition. Every brick and mortar retail store struggles against online discounters in a difficult battle to attract customers. As the nation’s oldest record store, brand allegiance and creative advertising are necessary in order to compete. The Black Friday logo gave personality and humor to the Exclusive Company leading up to their holiday shopping season.