Chena Hot Springs came to us to design and print apparel for their gift shop. We impressed them enough to get the job of designing the new logo for their dogsled kennel. The goal was to more accurately represent the excitement of the kennel brand for the young, rebellious mushers. As the kennel is at the epicenter of the aurora borealis, it was also important to include that reference within the design. A good design would combine the necessary elements, separate the Chena Kennel from their competitors, and develop the brand for improved merchandise sales.