Cattail Organics reached out for us to create the logo and brand identity for her new organic farming venture in Central Wisconsin. As a seasoned organic farmer, she came to us with years of experience and we have no doubt she’ll be wildly successful.
We were given a good amount of creative latitude with the ability to decide the elements we chose to incorporate. Given the nature of Kat’s business we decided a hand-drawn logo style would fit this project well. After an approved sketch, we inked the drawing and finished the logo first in black and white, as we always do. After a few tweaks in Adobe Illustrator, we brought the logo to life. The logo is perfectly imperfect, reminiscent of the organic food it represents