We had a unique challenge of creating a logo for Bucky’s Brick Oven Eatery where we had to walk a fine line of referencing the owner’s beloved college mascot, yet steer clear of copyright infringement. The original mascot also doesn’t look much like a badger, the actual animal it attempts to represent. Badgers tend to be fierce animals, the mascot is a warmer more friendly caricature and our logo for Bucky’s had to be even more family friendly for kids and families.
We worked with the University of Wisconsin Madison color scheme and created a family friendly Bucky mascot and sporty brand that could be applied to all sorts of interior and exterior design and marketing projects, including t-shirt designs, menu design, interior signage, strategy and website. This is a fun and evolving project for a small and growing family-owned restaurant in Adams, WI. Check out www.eatbuckys.com for more info.